We are delighted to announce our new 'Pitch Arena'.

We are delighted to announce our new 'Pitch Arena' for 2016.  This space has been created, with the kind support of our sponsor, Growing Capital, to help us to further our reach across the global startup community.  We are hoping to attract a good mix of new startups in addition to offering the facility for returning startups to keep our community updated on their continued progress.  

We hope that our growing community of startups will be able to think of this space as a place where they can attract new users, customers, mentors and other collaborators.  Our VC and Angel investor friends have also shared with us that they are typically more interested in seeing traction and progress than they are in seeing new ideas, so this space could also provide an excellent opportunity for startup founders to set out demonstratable milestones that they can be kept accountable to reaching!!

We have developed the following options for you to get involved:

1. Elevator Pitching - Share your startup story in 30 seconds or less.

2. Startup Vlogging - Share regular 2 - 4 minute video (diary) updates about your startup journey with our global community.

Technical requirements for pitches being submitted: 

All pitches to be submitted via Dropbox and to have a resolution of 1080p. 

See 'IrishStartUp.TV's Top Tips for Perfect Pitching' for advice on pitch preperation and delivery.

See 'How To Pitch 'To Camera' for techniques and technology to use to record your pitches. 

All pitches will be assessed by us for content, audio and picture quality to ensure that you do the most justice to your pitch.  If you feel that you really need help with the preparation and/or delivery elements of your pitch then please do get in touch so that we can arrange a Skype 'pitch coaching' session to help you out.  Please note that a small fee will apply for that service.  

We can’t wait to share your story with our community so do get involved today - what are you you waiting for?!

How To Pitch 'To Camera'.

Pitching 'to camera' is no different to pitching to somebody that you've just met at a networking event or to a room full of people.  However, like all other forms of pitching, it does take practice to get really good at it!  It also really helps if you can forget that you are speaking into a small piece technology!!  One trick that can help here is to ask a friend to stand behind the camera so that you can concentrate on pitching to them instead of the camera.

In our post ‘IrishStartUpTV's Top Tips for Perfect Pitching’ we talk mainly about the content that should go into a perfect pitch.  This post will concentrate more on the technology that will be required to record and upload your pitches to for inclusion to our ‘Pitch Arena’.  Today, the vast majority of the world's population, now have access to each become filmmakers, producers and broadcasters and all from their mobile phones.  

This technology is ever evolving and mobile applications like Snapchat have the potential to completely redefine how each of us engage with video content.  These advancements also mean that this post might soon become completely irrelevant as we all become exports of video creation but for now at least it’s still worth sharing a few tips here to give a bit of extra confidence to anyone who might need it!


My preference would be to use the back camera on an iPhone or other smartphone.  You could also consider using a computer webcam but only if it’s capable of producing decent quality video (we require a resolution of 1080p).  Ideally use a tripod wherever possible but a friend with a steady hand will do equally well!


For lighting, it is best to film in a well lit room with any sources of extreme light behind either behind the camera or above it if completely unavoidable, just be sure to avoid filming into the light.  


The newer iPhones certainly have good enough microphones so you could start by trying to record using just the native video app and the device’s built in mic.  If, on playback, the audio levels sound a little low, then you could try using the microphone on a set of Apple earbuds (assuming you’re using an apple device) to achieve better sound recording than you will get when using the device’s built in microphone.  


Always be thinking about how you can further develop your presentation skills and embrace every opportunity to practice speaking in public!  Think about your voice, tonality and timing when delivering your pitch.  How you stand and what you do with your hands can also have a massive impact on how your pitch will be received so stand with confidence and back yourself!  

If you feel that you really need help with the preparation and/or delivery elements of your pitch then please do get in touch so that we can arrange a Skype 'pitch coaching' session to help you out.  Please note that a small fee will apply for that service.  

We can’t wait to share your story with our community so do get involved today - what are you you waiting for?!

IrishStartUp.TV's Top Tips for Perfect Pitching.

This post has been specifically written with the new IrishStartUpTV pitch arena in mind but it is also equally relevant to all instances of pitching to a generic audience.  We are specifically looking for startups to share brief pitches tailored to gain encourage engagement from potential users, customers, investors and other collaborators.  A well delivered, brief and entertaining pitch will always ensure best chance of a successful reception.

When approaching any pitch, try and think about pitching in terms of telling a story.  What makes a great story?  Structure, delivery and great content!  Story telling structure typically has the core elements of a beginning, middle and end.  When constructing content think about Kipling’s five friends, who, what, why, where, when and how.  For delivery, start by becoming aware of the range of your voice, tonality and timing.  Think about your favourite story teller, perhaps an actor from Film or TV and try and break down what makes them such a great orator!

Pitching to a new audience for the first time - what type of content should I include?

Take a step back and think, how would I describe what I do to a stranger I meet at an airport.  Could I share my startup's story in a way that someone from anywhere in the world could easily understand?  As much as some of us may not like to admit, if you're trying to pitch a startup you are in sales.  If you’re serious about what you're doing then you're also ‘in sales’ in a global market - thinking this way could make everyone you meet either a potential collaborator, customer or even evangelist.  Putting these ideas into context you’re pitch should most definitely include answers to the following questions:

1. Who are you?

2. What do you do?

3. How are you different?

4. What do you need?

  (e.g. i.e. users, customers, investors, mentors)

5. How can people find you?

How can I start to craft these soundbites in a way that can be best delivered?

Start by writing out all the key words and phrases onto a blank sheet of paper.  Next start to place these soundbites in the order set out above.  Next critically evaluate what you have written:

  • Am I being sufficiently clear to ensure that literally anyone could understand what I’m saying?
  • What key words are most relevant to the message I am trying to construct?
  • Could what I have written be shortened further?

Next have a practice in front of a mirror and when you are ready either film yourself using a smartphone or laptop with a high quality built in webcam.  Use the video to learn what's working and well about your delivery and also to highlight the areas that need work.  

Think about your voice, tonality and timing when delivering your pitch.  See also our post 'How To Pitch 'To Camera' for techniques and technology to use to record your pitches.  If you feel that you really need help with the preparation and/or delivery elements of your pitch then please do get in touch so that we can arrange a Skype 'pitch coaching' session to help you out.  Please note that a small fee will apply for that service.  

We can’t wait to share your story with our community so do get involved today - what are you you waiting for?!



Welcome to Irish StartUp.TV

My name is Richard Donelan and I created IrishStartUp.TV to share some of the inside access that I was fortunate enough to get to enjoy on a daily basis at what was perhaps at that time, the epicentre of Dublin’s tech. startup ecosystem, the Polaris-backed Dogpatch Labs, at ‘The Warehouse’ on Barrow Street, in the grounds of the historic Boland’s Mills on the banks of Dublin’s Docklands.  


Joining Fluid UI, a rapidly scaling global technology company itself by late 2013, I was extremely privileged to have had the opportunity to also join the Dogpatch community, to get to spend my days working in an amazing environment with some of the most exciting companies like Logentries, Newship and Riffstation and to get to forge friendships by the coffee machines or over a game of pool with some of the brightest and kindest people I’ve ever met not to mention having the opportunity to learn from their collective vast knowledge and experience on a daily basis.


It was really amazing to get to get to observe, first hand, inspiring teams of young people, guided by some extremely seasoned veterans, creating global businesses and even an organisation to help kids of all interests, beliefs, and backgrounds from all over the world to build out local peer groups and communities to teach each other how to code under a simple yet Zen mantra: “Be Cool”.   


The life blood of all startup communities, it is the spirit of camaraderie, unconditional giving and an insatiable desire to improve things and make a positive impact on the external environment that appears to underpin the philosophy of startup ‘company culture’, organisations like Coder Dojo and CodeForAll Ireland and events like Startup Weekend globally.


It was a mix of these wonderful experiences and learning opportunities during some very happy times spent, (largely) either at ‘The Warehouse’ on Barrow Street, up the road at Google or skating around to the Art of Coffee for Latte’s or catching up with the lads for a trip to Junior’s or the lunchtime markets, that inspired me to build out IrishStartUp.TV, as a platform to share the amazing stories of the inspirational people, products and communities that I was so privileged to have become a part of and to enjoy during such a happy period of my life.


It has become my impassioned hope that viewers of my interviews and videos will get to share in at least some of the excitement that I have experienced and that they get a sense of the enthusiasm for problem solving and deep desire to have a positive and meaningful impact on the world around them; an enthusiasm that appears to drive the incredible global startup community forward everyday.    


It is also my hope that you, the viewers, will be inspired and encouraged to ‘back yourselves’ and to get involved in the most liberating of all experiences, that of following your own dreams even if others around you have long since abandoned theirs.  Highlights of the project to date, most definitely, include getting to meet so many inspiring people and getting to try today the technology of tomorrow.  However my biggest success so far came from the most unexpected of places.  It was delivered by lady who told me that one day she was feeling really low, almost at the point of giving up, but that she decided to tune into IrishStartUp.TV to take inspiration from some of the other featured brave women whom she reckoned must also often face similar situations.  One video in particular gave this lady that little bit of hope to pick up and crack on.


Someone once said that doing a startup was like riding the gnarliest of emotional rollercoasters and never was a truer word spoken.  To all of us who experience those challenging times never forget that the tough times are a very necessary reality of the process but it is how we react to and handle those times that defines us.  Most importantly, never give up hope, never stop believing and also back yourself.


Remember, you are not alone.  To quote a wise lady from Cork who has seen it all before and survived it all too, “failure is not an option”.  Head down, bit between the teeth and crack on and remember, there’s always a coffee machine or a pool table around somewhere with a friendly face and a kind word of reassurance from someone who’s already lived through worse; so don’t be afraid to seek out those veterans!!


Much love and thanks to all my startup friends who have been there for me through the tough times and who continue to support, encourage and inspire, and best wishes and a warm welcome to those thinking of getting involved!!


Stay tuned and do keep in touch,